Studies Being Carried Out For Auto Insurance User Behavior

Potrero Media, a performance based marketing agency announced positive feedback from a user study which was designed to check the user interaction with the portfolio of auto insurance sites.

Over 90% of consumers in the study shows that the auto insurance sites met the shopping needs of the consumers.

The study by Potrero Media measured the auto insurance site usability, time spent on different areas of site, consumer impressions of content and design, and consumer interaction for request form. To gather the qualitative and quantitative feedback, the company is dialing into how exactly to serve the shopping consumers. The company’s approach to online consumers marketing has always been involved with iteration. So to gather feedback on user behavior is a key to part of our strategy. The constant testing and innovation would help perform better at the top of online marketing space which would be committed to getting better all the time.

To stay in touch with the consumer needs is a core focus for the company, which would strive to serve both insurance clients and consumers equally. To see consumer enhanced experience is integral part as the results would help the company attract more consumers. The approach to online consumer marketing has always been involved with a lot of iteration.

To gather the feedback on user behavior is a key part of our strategy. The constant testing and innovation would help us perform at top of online marketing space enabling them to get better all the time. To stay in touch with consumer needs is the core focus for Potrero Media, which would strive to serve better for both insurance clients and consumer results leading to make them as their integral part.

Such study would reveal that we are headed in the right direction and to provide the right solutions for auto insurance vertical.